Letters, numbers & other typographic pulp.
Typography epitomizes the axiom that “form follows function” … in reverse. Without a specific form, letters and numbers have no function. Turn a number “6” upside-down, and it becomes a “9”. A letter “O” without its counter is a circle.
PulpType extricates typography from its existing environment and experiments with form to find the frontier between function and fodder.
Oh yeah... and PulpType adores alliteration.